Papnek in his book Designing for the Real world and in recent times, Mike Monterio in his book Ruined by Design indicate that we designers are responsible in creating products / services that are wasteful, dangerous, bad for the environment, or detached from the needs and lives of ordinary people. They appeal to designers’ morality and the deeper, broader needs of human beings and the planet. The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.

The goal of Connected (& Light) BEING is to explore new social patterns, user behaviours, role of technology, and future experiences around the emerging societies. This approach not only explores how people inherently encounter, engage and solve everyday problems in the connected world, but also explores solutions for the future societies in a way that creates value for not only humans in focus but also enriches the connected entities (societies, and environments) within its ecosystem; novel and innovative solutions that can become an integral part of the everyday responsible and equitable fabric of today and the future.